Industry & Occupation

Industry and Occupation Analysis

Industry and occupational analyses provide insights into the foundation of a region’s competitive advantages. Understanding a region’s key industries and high demand occupations help economic development practitioners and local policy makes see how firms fit into the local economy so they may make informed decisions about local development initiatives.

Key Areas

This section provides information about the targeted industries and occupations of Workforce Solutions Texoma (WST), our region’s local workforce board, and a baseline industry and occupational cluster analysis generated by, an EDA-funded online economic analysis tool. Each source provides useful information about key areas of growth and decline while utilizing different methodologies.

Targeted Industries and Occupations

In order to most efficiently target workforce and business needs in Texoma, Workforce Solutions Texoma develops a list of targeted industries and occupations. WST focuses their services on these areas because they are high growth or high demand industries in which residents seeking employment are most likely to become employed at a livable wage. WST developed this list of targeted industries and occupations by consulting both regional leaders and the rich market data provided by the Labor Market and Career Information (LMCI), a division of the Texas Workforce Commission (TWC)

Workforce Texoma talked with local economic development organizations to determine which industries they are currently targeting. Economic Development Corporations take direction from their respective city councils and therefore, the industries they are targeting have been adopted in conjunction with their city’s strategic planning. In order to develop a comprehensive list of industries from which to begin the targeting analysis, Workforce Texoma utilized three existing lists, the North American Industry Classification System (NAICS), Texas Governor Rick Perry’s Industry Cluster Initiative, and Ray Perryman’s list of targeted industries in his report Texas our Texas. A crosswalk was developed in order to align the three lists. Economic developers were asked to indicate which industries on the NAICS and Perry lists that are targeting. In addition to the input provided by the economic development partners, the occupations included on Workforce Texoma’s current Demand Occupations List were integrated into the crosswalk to more fully analyze the industries the Workforce Board should prioritize.

NAICS 2 Digit Industry Code/Title
Economic Development
NAICS 2 Digit Industry Code/Title
Economic Development
11 – Agriculture, Forestry, Fishing and Hunting
21 – Mining
22 – Utilities
23 – Construction
31-33 Manufacturing
42 – Wholesale Trade
44-45 Retail Trade
48-49 Transportation and Warehousing
51 – Information
52 – Financing and Insurance
53 – Real State and Rental & Leasing
54 – Professional, Scientific, and Technical Services
55 – Management of Companies and Enterprises
56 – Administrative and Support, Etc.
61 – Educational Services
62 – Health Care and Social Assistance
71 – Arts, Entertainment, and Recreation
72 – Accommodation and Food Service
81 – Other Services (Except Public Administration)
92 – Public Administration

Common Industries Analysis from Workforce Solutions Texoma Strategic and Operational Plan Fiscal Years 2009-2010.

The first column represents the results of a survey of regional economic development partners (Eco Dev), the second column is WST’s 2006 list of demand occupations (WST), and the third column shows the top performing industries in Texoma identified by the Standardized Occupational Components for Research and Analysis of Trends in Employment System (SOCRATES) tool provided by the LCMI division of TWC. The SOCRATES outcomes represented in the above chart uses data from First Quarter of 2000 and the First Quarter of 2006 as the time frame for shift share analysis.

Industries that appear on the Socrates list indicates that the industry has a regional employment has experienced some level of growth and concentration compared to that industries state and national trends during the same time period. The final column indicates which industries met at least two of the tree criteria and represents the targeted industries adopted by WST for the Texoma Workforce Development Area.

Texoma Area Targeted Industries

After analyzing the results of the input from the economic development partners, current list of demand occupations, and the information provided by SOCRATES, the following list of targeted industries, based on two digit NAICS codes, was adopted for the Texoma Workforce Development Area

(Cooke, Fannin & Grayson Counties)

  • Construction

    The Texoma Area has seen an active commercial and residential construction trade for a number of years. Continued retail development will continue to keep commercial construction brisk , and the 2005 announcement of more than 2,000 jobs with Ruiz Foods and the opening Tyson Fresh Meats in Sherman in 2006. New construction jobs are on the horizon should Panda Energy International Inc. obtain the air permit and follow through with plans to develop a 500-MW combined-cycle natural gas power plant in Sherman.

  • Manufacturing

    (includes Advanced Manufacturing and Aerospace and Defense)
    Even though a large number of the jobs lost locally were in manufacturing, the Texoma region has a reputation of a strong work ethic consistent with the needs of manufacturers. All of the local economic developers are currently targeting manufacturing, and the local airport plays a major role in the future of the area.

  • Retail Trade

    The addition of a major retail development is Grayson County has provided approximately 1,000 new jobs in recent years. The retail sector has always been a demand sector, but pressure from newly created manufacturing jobs is causing retail wages to go up.

  • Transportation and Warehousing

    Truck driving has traditionally been a good occupation for Workforce Texoma customers. Increased traffic into the area based on new manufacturing locations may provide additional opportunities in this sector.

  • Information (includes Technology)

    One of the Texoma’s largest sectors of the manufacturing industry is in semiconductors with companies including Texas Instruments, MEMC Southwest, and GlobiTech, Inc. Although these industries have historically provided many, well-paying jobs in Texoma, they are in decline with numerous plant closures and reductions workforce.

  • Professional, Scientific, and Technical Services

    With the continued emphasis on Manufacturing, and particularly with the emerging focus on advanced manufacturing, drafters will continue to be in demand. The Area is also interested in attracting research and development.

  • Educational Services

    The Texoma Area is home to 34 independent school districts with a combined annual enrollment of almost 33,000 students. Teaching is a good occupational choice.

  • Health Care and Social Assistance

    Two of Texoma’s largest employers are Wilson N. Jones Memorial Hospital in Sherman and Texoma Medical Center in Denison. With more than 1,000 employees each, these two hospitals offer ongoing employment opportunities in the healthcare field. TMC recently opened a new hospital facility that includes more beds, surgery rooms, and more emergency and trauma beds.

  • Other Services (other than Public Administration)

    Automotive and diesel mechanics are included in this NAICS category. Texoma has a thriving automotive market and a number of dealerships offering opportunities for trained mechanics.

Texoma Targeted Occupations

The Labor Market and Career Information (LCMI) division of the Texas Workforce Commission (TWC) recently released occupational projections through 2012. This study presented information including: Occupations Adding the Most Jobs, Fastest Growing Occupations, Occupations with the Most Annual Average Openings. The historical makeup and current trends in the local labor market support this list. A number of the jobs included in this list are also included in the current Workforce Texoma Demand Occupations List.

After developing the list of Occupations in Demand, the list was sorted by wage, and those occupations with an average entry wage greater that the Texoma adopted Target Wage of $9.00 per hour were placed on the DRAFT Target Occupations List. This list was then compared with the previous target occupations list, and local training programs to create the final Targeted Occupations List.

NAICS Industry Name
TWX/ LMCI Industry Sector
Emp. (#)
Emp. Growth (%)
Local Industry Competiveness
2131 Oil Well Drilling & Support Activities for Mining (1*) Energy, Mining and Related Support Services
2361 Residential Building Construction (2*) Heavy and Special Trade Construction
2362 Commercial Building Construction (3*) Heavy and Special Trade Construction
3111 Animal Food Manufacturing (4*) Agriculture, Forestry and Food
3119 Other Food Manufacturing (5*) Agriculture, Forestry and Food
3312 Purchased Steek Product Manufacturing Production Support & Industrial Machinery
3344 Semiconductor & Electronic Components Mfg (6*) Electronics & Applied Computer Equipment
4521 Department Stores General Line Store Retailers
4812 Nonschedule/Charter Air Transportation (7*) Distribution, Transportation & Logistics
4841 General Freight Tracking Distribution, Transportation & Logistics
4931 Warehousing and Storage (8*) Distribution, Transportation & Logistics
5151 Radio and Television Broadcasting Telecommunications & Information Services
6111 Elementary and Seconday Schools Development
6211 Offices of Physicians Biotechnology, Life Sciences & Medical
6221 General Medical and Surgical Hospitals (9*) Biotechnology, Life Sciences & Medical
7211 Hotels, Motels, and Other Traveler Accomodations (10*) Tourism, Hospitality and Leisure
8112 Electronic Equipment Repair/Maintenance Electronics & Applied Computer Equipment
8113 Commercial Machinery Repair/Maintenance Production Support & Industrial Machinery
  1. Industry showed significant growth due to oil and gas issues. Recent layoffs in this industry may cause it to be removed at some point.
  2. Construction remains an active industry for the region, particularly with the northward growth.
  3. Tyson Foods is one of the largest employers in the area with an important case ready plant.
  4. Ruiz Foods, the largest manufacturer of frozen Mexican foods expanded to the region from California.
  5. Texas Instruments, MEMC Southwest, and Globitech are large employers in the Workforce Development Area.
  6. The North Texas Regional Airport is an important part of the future of the region.
  7. Several distribution centers are in adjoining areas including Big Lots and Blockbuster.
  8. Indeval. The two largest employers in the region are hospitals, With more that 1,000 employees each, their demand for workers remains high.
  9. The Regional Consortium has identified this as a target industry in support of the region becoming a destination.